Wednesday 9 January 2013

Cover Work 19/12/12

''He says people should pay for his products (though I've never seen a successful business plan in a competitive market built on the verb "should")'' - Jeff Jarvis

The Daily has come to the end for Rupert Murdoch. Jeff Jarvis said that it was doomed from the start because Murdoch's strategies weren't in the correct order. Having only 100,000 subscribers wasn't enough to keep this news provider venture going, it needed at least 750,000 subscribers and why would people pay for news due to change of technology when the news they already pay for can be provided on their Television. The thought that the tablet and Ipad will take over doesn't diminish tradition people would rather stick to simple than get complicated.

My opinion -  I think Murdoch's getting a bit too greedy here. Surely he can see that by introducing an Ipad only news provider it already only applies to a niche audience and people of who already buy / subscribe to his TV News or Iphone,Tablet or Android App news then why would you want to bring out another type of venture with the same quality content.. I agree it was a shambles from the start.

"Just over £1bn is forecast to be spent on national newspaper advertising, 9% less than 2012 and nearly two-thirds less than the £2.55bn in 2005."

Newspapers are slowly but surely coming to an end. Looks to Rupert Murdoch ? What's the next step for you him and News Corporation. Last year newspaper organisations could just about hang on because of the Olympics and Royal Wedding but this year 2013 what is coming , maybe the hope of The Duke and Duchess first child could bring in some cash..

My opinion - Every business has a downfall, the stronger ones stay strong the weaker ones give up. I don't think newspapers will ever die out, the organisations that choose to still run and maybe lower their prices are doing the right thing. The good and very important saying ' Never rely on technology' is always true till today. If it was possible for the Leveson inquiry to take place with this ' New and Digital Technology' would the news we receive via Iphones, Tablets or Androids Be reliable ? .. Naa, it will decline some day later in life :)



"McAlpine's counsel said: "Notwithstanding that the allegations against him had finally to be shown to be false, Lord McAlpine understandably remained extremely hurt and distressed by the broadcast."
The accusations towards Lord McAlpine were found to be false, and a flood load of apologies came with it from the BBC and ITV. This whole situation left McAlpine destroyed emotionally and also quite embarrassed  BBC have made payments of £200,000 on top of the damages amounting too £350.000. 
My opinion - I think people should take into account what they put on twitter is quite serious and it is not something you can just delete, it is kept there forever and ever. BBC and ITV should have stopped and thought about what they were doing before reporting it. This must of made him feel shame, 

"There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We're grateful for your ongoing support!"
Twitters gone wild. Twitter has now 200 million users. In 2012 the amount of users shot up during the elections and Barack Obama's tweet reading ' Four more years ' and posted a picture of him and his wife received around 530k re-tweets with people all over the world.
My opinion -  I think twitter is a great place to express peoples thoughts, see what people are up to especially from celebrities. Your up to date with news, with music, with politics. I mean even Barack Obama's got a twitter account come on now?. Something that was devised for the younger generation is now being used by the president of the United States of America. Sick! Well done twitter. 
.